September 5, 2024

Unleashing Organic Magic: How Social Media Drives Top of Funnel Success

Brydie McDonald

In today’s digital landscape, filling the top of the funnel (TOF) with organic social media engagement is more critical than ever. Organic social media isn’t just about posting content—it’s about creating meaningful connections, sparking conversations, and building brand loyalty without the hefty price tag. By focusing on organic reach, brands can cultivate a community of engaged followers who are genuinely interested in what they offer, laying a solid foundation for long-term growth.

At TAG, we understand the power of this approach, which is why we’re always looking for innovative ways to leverage organic social media to boost brand awareness. Our recent collaboration with FOREO is a prime example. By orchestrating an exciting treasure hunt across the city, we captivated audiences with an engaging and interactive experience, all driven by organic Instagram posts.

Through this campaign, we not only brought FOREO’s brand to life but also proved that you don’t need a massive budget to make a significant impact at the top of the funnel. The result? A beauty adventure that got people talking, sharing, and, most importantly, connecting with the brand in a fun and memorable way.