What is email marketing?
Email marketing is a digital marketing strategy that involves sending commercial or promotional messages to a group of people through email. It is a cost-effective way to reach customers and build relationships with them by providing them with valuable content, offers, and updates.
Email marketing involves creating and managing email campaigns, designing email templates, collecting and segmenting email lists, and tracking and analysing the results of email campaigns. It is a powerful tool for businesses of all sizes to increase their brand awareness, generate leads, and drive sales.
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