Reporting & Insights

Our advanced analytics and reporting frameworks help you make smarter, data-driven marketing decisions.

How we help

Most businesses are collecting data, but they’re not making sense of it. Metrics live in different platforms, reports are inconsistent, and performance is measured without context. Even when teams do track data, it’s often incomplete, inaccurate or misunderstood.

This creates confusion. One team says performance is up, another says it's down. Leadership gets a dashboard, but no story. Marketing is flying blind or relying on gut feel.

We help brands cut through the noise. Our job is to bring structure, consistency and meaning to your reporting. We connect the dots between platforms and channels, clean up your tracking, and turn raw data into actionable insight. From platform analytics to cross-channel attribution, we create a single source of truth, and use it to guide smarter decisions.

We don’t just build dashboards, we build the system that makes data useful. So your team can stop debating the numbers and start acting on them.

Why work with TAG?

Insight-first, not just data-first
Deep understanding of marketing channels and attribution
Custom dashboards designed for every level of your business
Execution-focused, with full implementation support
Clarity on performance, alignment on priorities, and faster decisions

What we deliver

Analytics & Attribution Audit

We begin by reviewing your current reporting setup across tools, channels and customer journeys. We identify gaps, overlaps and opportunities to simplify and improve.

Data Infrastructure & Tracking Setup

We make sure the right data is being captured in the right way. That means cleaning up tracking across key platforms, aligning event structures, standardising naming conventions and ensuring consistency across tools, channels and teams.

Reporting Frameworks & Dashboards

‍We build tailored dashboards that speak to different stakeholders, from marketing managers to senior execs. Clear, real-time reporting aligned to your business goals.

Attribution Modelling & Channel Insights

We help you understand what’s truly driving performance across paid media, email, organic and referral. Our models go beyond last-click to reflect real buying journeys.

Insight Generation & Decision Support

‍We surface trends, patterns and opportunities hidden in your data, and deliver recommendations you can act on across growth, product and spend allocation.

Ongoing Reporting & Business Reviews

‍We don’t stop at setup. We provide monthly and quarterly performance reviews that combine data with narrative, so every number tells a story that drives action.

Reporting & Insights

Frequently Asked Questions

What kinds of tools do you work with?

We work with GA4, Looker Studio, Power BI, Supermetrics, Mixpanel, Segment, Triple Whale and more. We’re tool-agnostic and will always recommend what best fits your stack and goals.

Do you only work with ecommerce brands?

No. While we often work with ecommerce, our reporting and attribution frameworks are just as valuable for B2B, SaaS and service businesses. Wherever there’s customer data and a need for clarity, we can help.

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Can you integrate with our existing team or agency?

Absolutely. We can partner with your internal marketing or analytics teams, or collaborate with other agency partners to deliver clean, consistent reporting across functions.

Will you help us choose and implement reporting tools?

Yes. If you don’t have a reporting setup, we’ll guide you through tool selection, implementation and onboarding. We handle the technical setup and train your team on how to use it.

How do your commercial models work?

We typically begin with a setup engagement, including audit, implementation and dashboard delivery. From there, clients often move to a monthly retainer for reporting, insights and strategic support.

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Why invest in reporting if we already have GA4?

Because tools alone don’t deliver insight. We turn raw data into meaning, giving your team the clarity to prioritise, invest and grow smarter. Better reporting means better decisions.

Our Work