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Creative freedom. You either love it or hate it. Here at TAG when a client gives us creative freedom it’s a sign they trust our capabilities and expertise.
Creative freedom can come in many different forms, and with FOREO, it manifests as fun, engaging and luxurious.
Foreo came to us with the task of generating awareness and increasing sales via their stockists. Being a Swedish brand in the Australian/New Zealand region, there were challenges that required us to quickly devise a plan of attack.
This began with the revamp of FOREO’S Instagram story highlight icons. The design team transformed FOREO’s highlights to reflect their vision and style. The result? Eye-catching, vibrant icons that clearly portray which highlight refers to which product.
* See the after below
The next target was building relationships with UGC creators to produce high-quality content that portrays the benefits of FOREO from real-life credible users. We strategised for hours, researching creators that would be a good fit and reaching out to many people (an ongoing task). Throughout this UGC hunt we’ve developed a seamless procedure that ensures every piece of quality content created is reviewed and approved prior to release.
Next on the agenda was creating our own high-quality content using our in-house content team. This is truly where the concept of creative freedom is best reflected. We always ensure we are staying within the brand pillars, whilst managing to push the boundaries. Our in-house content team creates informative and educational content through memes and trends to keep content engaging and exciting.
We are constantly on the lookout for engaging content ideas that work towards FOREO and all of our client’s goals. At the core of our work, TAG remains authentic, reputable and relatable. We take client feedback on board immediately and take pride in seeing client goals consistently surpassed.
If you’re looking for a sign to get in touch with us and learn how you can benefit from our services, now is the time!
