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Problem
Meet Nala, the spicy margarita of the underwear world! This brand sells comfy, affordable underwear that is made for everyone, regardless of size and even gender. But as an eCommerce store, Nala faces the challenge of engaging and nurturing a customer journey, rewarding VIPs, and incentivising repeat purchases. Nala also wants to ensure its brand is represented in a fun, interactive way that aligns with its vibrant personality.
Solution
TAG continues to partner with Klaviyo to help eCommerce businesses like Nala succeed and scale with effective email marketing.
With Klaviyo, TAG can tap into 350+ pre-built integrations in minutes, which is great for interactive elements such as countdowns, and shoppable content.
Klaviyo also empowers the TAG team with ongoing support and a holistic, 360-degree view of their customers. From there, the team can easily create segments, design bespoke flows, and deliver personalised email campaigns with granular precision.
Klaviyo’s ease of use and rich platform functionality mean the TAG team can now reinvest their time into more strategic initiatives, thinking bigger on behalf of their clients with a frictionless, user-oriented platform and a true collaborator by their side.
Strategy
Since teaming up with Klaviyo, TAG has effectively built optimised retention machines for their clients by:
“Through our collaboration with TAG, we have witnessed the transformative power of sophisticated data-driven strategies and precise segmentation. By harnessing Klaviyo's advanced A/B testing and automated flows, we've enabled Nala to execute highly efficient and impactful marketing campaigns. This approach ensures their communications resonate deeply with the right customers at the optimal moments.”
- Robert Gibson (Manager, Partnerships Team at APAC, Klaviyo)
Results
In June 2024, Nala attributed 40% of its revenue to Klaviyo, which is well above the best practice benchmark of 30%. After a huge FY23/24, co founder, Phil De Winter, is “excited for what’s in store for Nala and the TAG team after a huge FY23/24. TAG is an extension of our team, and the work they do utilising Klaviyo is second to none”.
By leveraging Klaviyo’s powerful tools and capabilities, TAG has enabled Nala to effectively engage with customers, nurture relationships, and drive repeat purchases. Through strategic use of A/B testing, automated flows, and segmentation, TAG ensures that Nala’s marketing efforts are both efficient and impactful, leading to significant revenue growth.
