Paid Search

We design and manage high-ROI Google Ads campaigns to attract customers actively searching for your solution.

How we help

Google Ads should be your most accountable channel, but it’s a mess for most brands. Budgets are wasted on poor targeting, irrelevant keywords, and campaign structures that don’t match how people buy. Reports look fine, but sales don’t grow. And no one can explain why.

We help you cut the noise and focus on what matters - building a lean, performance-focused Google Ads engine that turns intent into action. From Search to Shopping to Performance Max, we create a structure that aligns with your products, your customers and your goals.

No bloated accounts, no set-and-forget. Just campaigns that scale, convert and prove their value.

Why work with TAG?

Built for outcomes – we optimise for sales, not just CTR
Experts in Search, Shopping, PMAX and YouTube
Clear strategic structures that cut waste and boost efficiency
Hands-on campaign builds, not just reporting or recommendations
Transparent reporting linked to real business metrics

What we deliver

Account Audit & Opportunity Mapping

We dive into your account to surface structural issues, targeting gaps and missed opportunities. No fluff – just a clear plan to unlock performance.

Campaign Strategy & Setup

We build or rebuild campaigns based on commercial goals, buyer intent, and product structure, ensuring your spending reaches the right audience.

Ad Copy & Creative Direction

We write high-performing ad copy across formats and advise on creative for PMAX and YouTube to improve quality scores and engagement.

Bidding Strategy & Budget Control

We implement smart bidding based on your goals, using data and testing to reduce CPA and improve return on ad spend.

Performance Reporting & Insight

We deliver real-time reporting and monthly insights, so you always know what’s driving results and where to optimise next.We create custom reporting dashboards that surface what matters – conversions, ROAS, and LTV – not just impressions and clicks.

Ongoing Optimisation & Scaling

We run ongoing tests across keywords, copy, bidding, audiences and campaign types – scaling what works, cutting what doesn’t.

Paid Search

Frequently Asked Questions

Do you manage all Google campaign types?

Yes. We manage Search, Shopping, Display, Performance Max and YouTube. We choose the mix based on your product, funnel and goals.

Can you manage lead gen and e-commerce campaigns?

We’ve built and scaled high-performing campaigns for both, including multi-product ecommerce brands and complex lead funnels.

What kind of results can we expect?

We typically aim for measurable gains in cost per acquisition, ROAS or lead volume within the first 60 days. Results vary by starting point, but everything we do is geared toward efficiency and growth.

Do you create landing pages as part of the service?

We don’t build pages directly, but we audit your landing experience and provide detailed recommendations for improvement. We’re happy to work alongside your internal team or dev partners.

How do you charge for campaign management?

We offer fixed retainers that reflect the size and scope of your campaigns - no % of spend, no commissions – just transparent pricing for performance-led work.

Our Work